Что нового?Retail promotion analytics
Datawiz provides advanced promotion analytics, giving you clear insights into promotion performance, trade effectiveness, and marketing ROI — all in one place. See how retail promotion analytics can help you cut costs and focus on campaigns that deliver results.
Maximize impact with advanced retail promotion analytics
Spot Ineffective Promotions
Identify underperforming campaigns to cut waste and redirect budget to strategies that drive real results.
Track Product-Level Impact
Track SKU-level promotion performance to reveal true best-sellers, eliminate shelf-wasters, and improve future offer planning.
Compare Campaign Performance
Analyze promotion results by store, category, or period to see what works best and plan precise future campaigns.
Adjust Discounts by Location
Tailor promotions to regions or stores by setting discounts based on local demand, customer behavior, and purchasing power.
Measure Cross-Category Effects
Promotion analytics reveal cross-category effects, showing how discounts in one area boost sales in others—like soda driving snacks or coffee increasing pastry purchases.
Optimize Promotion Timing
Datawiz heat maps and visual analytics reveal peak customer response by day, week, or hour, helping schedule campaigns when shoppers engage most.
Retail promotion analytics reports that drive results
Promotion Analysis Report
This report delivers a complete overview of promotional campaign performance, helping retailers evaluate the true impact of each promotion on sales, profitability, and customer engagement.
Key capabilities:- Analyze each promotion’s results at both category and SKU levels to pinpoint high-impact products
- Track performance of promotional items during and after the campaign to assess lasting effects
- Compare multiple promotions side by side to identify the most effective strategies
- Evaluate key metrics including sales turnover, units sold, transaction count, average basket size, profit, and cost of goods sold
Promotion Card Report
This report gives a detailed view of a single promotion, showing key sales and profitability metrics over time, helping you assess its effectiveness during the campaign and versus non-promotional periods.
Key capabilities:- View essential promotion metrics such as sales revenue, units sold, number of receipts, profit, and count of promoted SKUs
- Analyze results for the entire retail chain or drill down to individual stores
- Track the sales dynamics of promoted products with flexible visualizations
- Compare multiple performance metrics on a single chart to spot patterns and correlations
Brand Sales Report
This report gives a full view of brand sales across your retail chain, highlighting which need support and which perform well, helping plan smarter discounts, promotions, and weekly or monthly pricing strategies.
Key capabilities:- Drill down from brand level to categories and individual SKUs for deeper insights
- Visualize sales dynamics to quickly identify performance shifts
- Evaluate each brand’s contribution to total chain sales to prioritize marketing efforts
- Use insights to set targeted discounts and design brand-specific promotional campaigns
Business-critical issues resolved with retail data analytics
- Решение:
Promotion Analysis Report
Shows the real financial impact of each promotion, including sales turnover, profit, and average basket size, helping you focus only on profitable campaigns.
- Решение:
Promotion Analysis Report
Measures cross-category effects, revealing how a discount in one category affects sales in others, so you can design campaigns that grow total basket value.
- Решение:
Promotion Card Report
Allows side-by-side comparison of sales, profit, and other metrics for multiple promotions, making it easier to identify winning approaches.
- Решение:
Brand Sales Report
Highlights brand performance trends and contribution to overall sales, so you can target discounts and marketing efforts where they’ll have the greatest effect.
Datawiz - a single source of truth for your retail data
All your analytics in one place
From sales and inventory to staff performance — every key metric is centralized. It’s convenient for teams and gives managers full visibility to stay in control and react fast.
Accurate forecasting based on real data
Descriptive analytics help you plan ahead with confidence. Instead of relying on assumptions, you forecast using customer behavior, seasonality, and actual sales trends.
Local-level control for stores
Datawiz lets you break down performance by store, category, or manager. Spot problems early, address local issues fast, and support your regional teams with actionable insights.
Intuitive system — no tech skills required
With a user-friendly interface, built-in tips, and live chat support, your team can get started instantly. No analysts needed and no delays. Just fast onboarding and immediate value.
