Table of contents:

1. Introduction
2. Specifics of implementing promotional products
3. Research "Quantity or quality: the impact of promotional products on the chain's total revenue"
4. Conclusion

Quantity or quality: the impact of promotional goods on the chain's total revenue

Increasing competition in retail is forcing companies to spend more resources on creating strategies to attract new customers and retain existing ones. One of the most common ways to do this is through promotions and special offers. It's also essential to consider the quantity and quality of promotions, which contribute to customer satisfaction and build long-term relationships.