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GMROI: What Does It Inform the Retailer About and How to Analyze it?
Datawiz Data Analytics Answers the Question: What Do Customers Want
Predictive Analytics in Retail. How Do Big Data and AI Algorithms Help to Optimize Business Processes?
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What KRIs of promotion and how to analyze them?
Promotions are effective marketing tools, but their effectiveness does not always meet expectations. How to evaluate the effectiveness of promo, and what indicators to pay attention to? Read more in the article.
How to Create a Planogram in PlanoHero Service?
PlanoHero service helps you to organize and automate planogramming process in your retail chain. So you can save time, money, and effort. Read more in the article.
BCG Matrix: Efficient Chain Assortment Management
Assortment management is a prerequisite for increasing the chain's profits. What products should be invested in, what products need only maintain customer interest for, and what products should be retired immediately? These and many other questions are answered by the well-known BCG matrix. Read more in the article.
Market Basket Analysis: How to Figure out Buyers' Behavior?
How to predict a customer behavior and influence it? An effective tool for this task is the Market Basket Analysis. To figure out how to conduct this kind of analysis and use the results, read the article.
RFM Analysis + Sales Factor Analysis = Increasing Sales Value
How to increase chain sales value using RFM analysis? How to evaluate the effectiveness of marketing activities carried out in each customer segment? Read more in the article.
Store Manager: How to Eliminate "Problem Areas" in the Store in Time?
How to manage store sales, deal with "problem" products, and evaluate the implementation of the plan against key indicators in real-time? Today, we will talk about the Store manager mobile application, which allows you to effectively manage your store from your smartphone. Read more in the article.
Data Monetization: How to Get More Benefits from Partnership with Suppliers?
How to establish fruitful cooperation with suppliers, to become not just interested in achieving common goals, but also like-minded people? How can you get the most benefit from this interaction? Let's figure it out.
Customer Analytics: How Can Customer Segmentation Increase Sales Value?
Customers are the most important retail asset. How to communicate competently with them, satisfy their needs, and motivate them to return to the store again and again? The best tool for this is customer segmentation and a detailed analysis of consumer behavior. Read more about segmentation methods in the article.
Retail Analytics: What Kinds of Data Drive Chain Success?
Analytics has a crucial role in retail management. Today's digital world offers a variety of data and analytical approaches, that confuse retail owners. How to choose the right type of analytics to achieve success? Read more about the types and benefits of data in the article.