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The Impact of Category Management in Retail
Category management is one of the fastest growing disciplines in retail. This area of assortment and retail space management is a source of up-to-date information about the consumer and their interaction with products. Let's discuss the importance of this business process.
Segmentation & Personalisation: Why Target Marketing Has Become More Effective Than Mass One
Which types of marketing are the most relevant and effective in retail right now and what are the features of their tools? Let's compare them in this article.
Why Cross-sales and Merchandising are the Secret Ingredient of Successful Sales
How does a visual component in the form of merchandising influence purchase decisions and is cross-selling so effective? Let's talk about these aspects in the article below.
Business Intelligence Trends in 2023
What are retailers most concerned about in 2023 and which BI technology solutions will be most relevant?
Top Biggest Challenges of Retail in 2023
What are the challenges facing retailers in 2023 and how can they be addressed?
The Art of Sales Analysis: Basic Guide for Retail Chains
Which sales analysis method your business needs and which tools can be used to carry it out - open up in this article.
Economic Order Quantity (EOQ): How to Optimize Chain Purchasing Logistics?
Each chain deals with shortages and product overstock, which leads to significant losses in profits. How to optimize the purchase of products and balance their stocks? How can EOQ help with this? Read more in the article.
Sales Planning: How to Correctly Calculate and Evaluate the Chain KPI?
Sales planning is a crucial step toward achieving chain goals. The accuracy and reality of the plans depend on many factors and the chosen techniques. How to properly organize planning, and in what sequence to carry out the prescribed procedures? Let's figure it out.
Revenue, Income, Profit, and Margin: What are the Differences, and How to Calculate them?
Revenue, Income, Profit, and Margin are the most important indicators for evaluating retail effectiveness. However, they often cause confusion and misunderstanding. What are the differences between them and how to calculate them correctly? Read more in the article.